• Mae'r wefan hon ar gael yn y Gymraeg

Engaging with citizens: An introduction to designing and running focus groups


To introduce you to some top tips, tools and resources to help you design and run a focus group.

The course is intentionally ‘basic’ in its approach and content, and is aimed at beginners. No previous knowledge of designing and running a focus group is required.


Focus groups are often used to engage with a small group of citizens to understand how they feel about an issue, policy, product, or person. They usually involve six to eight participants being led through a discussion by one or two facilitators.

Our training course provides practical advice and guidance to help you understand why, how and when you might organise and run a focus group to support your work.


By the end of the course you will understand:

  • what focus groups are, their purpose, and when to use them
  • the key elements needed to design focus groups
  • how to select participants and secure participation, including ways to engage hard-to-reach participants
  • how to run a focus group.


Courses last about 2.5 hours and cost £50 plus VAT per participant. To book a place on this course please visit TicketSource to see our available dates and times.

We can also provide training courses specifically for your organisation. We normally limit numbers to 15 but we can provide training at a time and date that suits you for up to 20 for £750 plus VAT. If you’d like further information on our courses or would like to discuss your requirements in more detail, please email enquiries@data.cymruu or call 029 2090 9500.

Need further information?


If you’d like further information about this course, then please contact Sam Sullivan. Sam is our Head of Statistics and Research, with overall responsibility for all of our data dissemination, survey and analysis work.

029 2090 9581